District Six Publishes Social Media Campaign to Commemorate the 20-Year Anniversary of the SunGuide TMC
The FDOT District Six Transportation Systems Management and Operations (TSM&O) Office recently commemorated the 20th anniversary of the SunGuide Transportation Management Center (TMC). The Office created a series of multimedia materials to commemorate this important milestone including a feature video, a trifold brochure, an interactive email blast, and a three-day social media campaign.
The social media campaign posted the multimedia materials across several platforms to increase their circulation and online presence. The first post was a general announcement about the anniversary. It shared key details about the building’s opening, before and after pictures, and a 20-year roadmap showcasing the program’s milestones and achievements. The second post showed a compilation video of legacy staff members who were instrumental in building the TMC and supporting the TSM&O Program for South Florida. They expressed their gratitude for the team and shared their experience through the years. The final post featured a four-minute video that took viewers through a visual journey of the SunGuide TMC. It showed from when the TMC was inaugurated in 2004 by our former state governor, Jeb Bush to where it is today. It highlighted the expansion of the TSM&O network in Miami-Dade and Monroe Counties, the services provided, the major projects, and the impact that has been made in the community.
The campaign was posted on District Six’s social media channels, including Instagram, X, Facebook, and YouTube. The TSM&O Office supports public awareness initiatives that promote transportation safety. It creates educational content to support this mission which can be found on the news section of our SunGuide.info website.